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Case Studies
The journey of buying a designer bag
This case study outlines a large UX study for a luxury fashion brand , covering the full online shopping journey across 4 key markets. The goal of the study was to understand how the complete redesign of the website impacted its usability, as well as brand recognition.
Buying a house as an expat
In this case study for one of the largest banks for the Netherlands, expats share their opinions about a new mortgage concept, and a mobile prototype. The results of the study helped the bank become a market leader in expat mortgages.
Discount or zoo day?
This case study explores the willingness of parents to subscribe to a kids' magazine, based on two different welcome gifts. Moreover, we assess the effect of the proposition page layout on decision-making.
The future of sleeping
In this special case study, the digital and the physical world come together. In a home-made UX lab, we tested the prototype of a Smart Mattress: A mattress that can be personalised to any users needs, using a mobile app.
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